Amazon’s own brands Amazon laid the groundwork for a massive line of in-house brands when it launched the AmazonBasics private label in 2009. Seven-plus years later, that launch is paying dividends. Retailers can keep prices on in-house brands low

Amazon’s own brands

Amazon laid the groundwork for a massive line of in-house brands when it launched the AmazonBasics private label in 2009. Seven-plus years later, that launch is paying dividends.

Retailers can keep prices on in-house brands low